The past few years have seen significant growth in demand for technical shading products in the Middle East region, with automated roller blinds now playing a key role in mitigating heat gain and glare for almost all new projects, and no longer seen just as part of the interior design.

Following the delivery of a number of iconic projects such as Bee’ah Headquarters in Sharjah, One Za’beel in Dubai, and many others in Qatar, Kuwait, KSA and Jordan; Guthrie Douglas Group and Hunter Douglas Middle East have established a joint venture to offer technical shading solutions to the Architecture & Design community in the region, including an exclusive distribution agreement and the appointment of Safa Nias as Project Consultant, based in Dubai.

Safa brings 15+ years of experience in the architectural products industry and has been instrumental in delivering shading and control solutions for key projects in the Middle East including Marina Bloom Hotel & Residence, Abu Dhabi and the Peninsula Hotel, Istanbul. He will take the lead in specifying technical shading solutions for the next generation of projects in the region, further strengthening the market-leading position held by Hunter Douglas and Guthrie Douglas in delivering complex shading projects for forward looking architecture.

Mohammed Nawarah, Deputy General Manager at HDME said
‘We have delivered many stunning projects with Guthrie Douglas products over the years and this new partnership shows the ambition of both companies to grow further and deliver more incredible projects here over the coming years’.

Damon Pooley, Group Sales Director at Guthrie Douglas said
‘The Middle East is an important market for the kind of architecture that requires technical shading solutions and our partnership with HDME is longstanding. I am delighted that with Safa’s appointment we can now offer direct specification services to architects and engineers in the region, adding to our existing specification teams in London and Paris’.

Please get in touch with Safa to discuss solutions for your next project in the Middle East:

TELEPHONE: +971 (0)50 107 18 65
Guthrie Douglas are a team of specialist engineers with the sole focus of creating technical shading systems for extraordinary spaces. We collaborate with designers who share our love of inspirational and sustainable architecture.
Hunter Douglas is the world’s leading manufacturer of window coverings as well as a major manufacturer of architectural products. Our strength is our ability to develop innovative, high quality, proprietary products that can be found in millions of homes and commercial buildings around the globe. We operate as a highly decentralised, global federation of small and medium-sized companies that manufacture and market similar products.